SPIA 2016 AWARDS – FULL METAL DOJO SHORTLISTED
Full Metal Dojo is pleased to announce that Movenpick and Four Points by Sheraton’s sponsorship of Full Metal Dojo has been shortlisted for ‘Best Sponsorship of a Sport, Team or Event of the Year in Thailand’ at the SPIA Asia 2016 Sports Industry Awards.
The SPIA Asia – Sports Industry Awards & Conference 2016 is scheduled to take place in Bangkok, Thailand on 3-4 October 2016.
The sponsorship deal saw two of the world’s leading hotel brands – Movenpick and Four Points by Sheraton – sponsoring three of the 2016 MMA events by Thailand’s leading Mixed Martial Arts events promotion – Full Metal Dojo (FMD).
The deal is unique in that it sees two competing brands sponsoring the opposing red and blue corners of the FMD MMA fight cage. The two groups of competing fighters in each event’s 10-fight Fightcard are also accommodated at the respective hotels. Not only that, but the hotels are on the same street, Sukhumvit soi 15, a short walk from the FMD event venue.
It represents an unprecedented brand-versus-brand deal unseen before in combat sports sponsorship. In an industry characterized by a desire for brand exclusivity, it’s refreshing to see two directly competing brands willing to go head-to-head, by sponsoring two sets of sporting competitors under the same event banner. It goes straight to the very ethos of respectful sporting competition, mirroring the respect always shown by Mixed Martial Artists at the end of their bouts.
FMD President Jon Nutt said “We couldn’t be happier to be working with Movenpick and Four Points by Sheraton. Their sponsorship represents not just a great moment for the sport in the region, but also everything that FMD represents in terms of promoting tourism in Thailand through combat sports training and events.”
Movenpick Hotel Sukhumvit 15 GM, Simon P Rindlisbacher said, “It is great to be part of upcoming FMD events again and seeing it getting more and more popular too. Also happy to support Jon and his passionate and hardworking team too.”
Four Points by Sheraton Sukhumvit 15 GM Peter Nicholas Lucas added, “We are delighted to be partnering up once again with the great FMD series in Bangkok. FMD aligns well with Four Points by Sheraton concepts of competition, sport, fun and entertainment.”
SPIA Asia 2016 recognizes and celebrates the achievements made by the sporting industry in Asia which has become a premier destination for large-scale of local and international events and competitions with year-on-year increase in frequency, size and spending.
Founded by MMC Sportz, a Dubai and Manila-based sports advertising and communication agency, and Sport360, the leading daily sports content provider in the Middle East, SPIA Asia 2016 shines the light on the business leaders, right holders, organizations, facilities and campaigns that contribute to the industry’s continued growth and success in Asia.
SPIA Asia has already become the currency for recognizing excellence within the sports industry in Asia and the event will award prizes in 19 distinct categories.
The fellow shortlisted sponsorship deals for the award of ‘Best Sponsorship of a Sport, Team or Event of the Year in Thailand’ include some of Thailand’s top blue chip companies, sponsoring an array of Thai sports teams and global sports brands, including many English Premier League football teams. The full shortlist of award finalists can be found on the SPIA Awards website.
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Full Metal Dojo (FMD) is Thailand’s top MMA Promotion, featuring the best up-and-coming Thai and international MMA fighters in the region. FMD is receiving global media coverage as MMA grows in Thailand.